Evolution Of Smooth (https://evolutionofsmooth.ca/) is a relatively new company in the lip balm industry. Their story is one of success through clever marketing strategies as well as offering a great product with plenty of variety. They have managed to overtake the previous industry leader Chapstick and are currently in the number two position. The company has managed to create over $250 million in revenue in the last seven years. Their company is continuing to grow at a rapid rate. The founders of the company came up with brilliant product packaging, and by putting the lip balm in a round flip top container, set them apart from the rest of their competitors. They also knew very well that customers wanted new flavors rather than the standard cherry, bubblegum, and menthol. They created several unusual and tasty flavors that no other brand currently offered. They have popular flavors such as raspberry sorbet and summer fruit that keep their customers coming back for more. http://www.ebay.com/bhp/eos-lip-balm
EOS lip balm has become a household name in many countries to date. They have products available in most retail stores and gas stations which make it not only a great product but incredibly convenient as well. One of the reasons that EOS became so popular early on was because celebrities had begun to use the lip balms and was seen using them in public and posting photos of it on Facebook. Once their fans saw that they were using the product they had to have it too. This was part of the formula that has turned a small start-up into one of the biggest names in the health and beauty industry. The company is expecting to see continued growth over the next several years and have projected to see sales of approximately $1 billion by 2020.